Another rotation through space, another content creator… or maybe not?
I’m Lauren — Sustainability copywriter, SEO strategist, cat LOVER, word gobbler, and no sabo kid. Coming at ya from Chicago.
Yes, the food is amazing
I'm more than just a copywriter; I'm your partner in sustainable storytelling. I understand the challenges and dreams of purpose-driven businesses because I share your passion for the environment while juggling the realities of the simply existing (and running a business).
Together, let's craft compelling copy that resonates with your audience, drives impact, and (bonus!) doesn't take itself too seriously.
Real Review: “I didn’t know I could like you more. Then I read your work. I’m so excited to send work your way!!!”
Yes, I take the train
Yes, it's cold
Yes, it’s safe here
Meet Lauren: Climate Copywriter & SEO Strategist
are we friends yet? Let's work together!
Another rotation through space, another content creator… or maybe not?
I’m Lauren — Sustainability copywriter, SEO strategist, cat LOVER, word gobbler, and no sabo kid. Coming at ya from Chicago.
I'm more than just a copywriter; I'm your partner in sustainable storytelling.
I understand the challenges and dreams of purpose-driven businesses because I share your passion for the environment while juggling the realities of the simply existing (and running a business).
Together, let's craft compelling copy that resonates with your audience, drives impact, and (bonus!) doesn't take itself too seriously.
Real Review: “I didn’t know I could like you more. Then I read your work. I’m so excited to send work your way!!!”
Yes, the food is amazing
Yes, I take the train
Yes, it's cold
Yes, it’s safe here
Meet Lauren: Climate Copywriter & SEO Strategist
are we friends yet? Let's work together!
(I couldn’t decide how to introduce myself so you get to choose!)
The backstory
Why (and what) is sustainable copy & SEO
Let’s save the internet from more mediocre copy
A thank you to the SEO bros
Everything in business is learnable, fixable, and figureoutable.
You don't have to be a workaholic
to be successful. Really.
Choose Your Own Adventure To Get To Know Me
(I couldn’t decide how to introduce myself so you get to choose!)
The backstory
Why (and what) is sustainable copy & SEO
Let’s save the internet from more mediocre copy
A thank you to the SEO bros
Everything in business is learnable, fixable, and figureoutable.
You don't have to be a workaholic
to be successful. Really.
Choose Your Own Adventure To Get To Know Me
Long before smart phones and social media and wifi, I sat pretzel-style in front of my parents’ full-length mirror for hours creating stories. Yes, it’s on home video.
As I got older I filled up blank books creating and writing my own stories (illustrations included of course). Soon I aged out of creating and moved into reading. My childhood summers were spent at the public library, testing the seams of reusable bags and checking out the maximum number of books allowed.
I read so much I used to get grounded from it. So, there’s that.
But as a second-generation kid from a blue-collar family, writing didn’t seem like a possible career path (especially as a girl) so I pushed my creativity to the back.
But don’t you worry, after picking up some skills in customer service, sales, and communication I found my way back. Now I get to help awesome earth-loving people like you reel in your ideal customer through SEO and keep them around them with personality-driven copy.
The Backstory
Copywriting
SEO
Long before smart phones and social media and wifi, I sat pretzel-style in front of my parents’ full-length mirror for hours creating stories. Yes, it’s on home video.
As I got older I filled up blank books creating and writing my own stories (illustrations included of course). Soon I aged out of creating and moved into reading. My childhood summers were spent at the public library, testing the seams of reusable bags and checking out the maximum number of books allowed.
I read so much I used to get grounded from it. So, there’s that.
But as a second-generation kid from a blue-collar family, writing didn’t seem like a possible career path (especially as a girl) so I pushed my creativity to the back.
But don’t you worry, after picking up some skills in customer service, sales, and communication I found my way back. Now I get to help awesome earth-loving people like you reel in your ideal customer through SEO and keep them around them with personality-driven copy.
The Backstory
Copywriting
SEO
Today, there are a plethora of sustainable and Earth-friendly companies, but the greenwashing is everywhere.
There are so many people waiting to fall in love with your brand. They just don’t know it because they can’t find you.
That’s why I do what I do.
If I can do one thing in the name of climate change, it’s to uplift brands and people like you.
Let’s face it, you can’t afford to bring someone on who doesn’t care.
- Someone who brings all the pessimism
- Someone who can't balance the eco-anxiety
- Someone who can’t see a small win for what it is
- Someone without a sense of humor
Your audience looks up to you, relies on you, but most importantly, they trust you. Let’s build on that solid foundation. You and me, let’s build something beautiful.
Why (and what) is sustainable copy & SEO
Schedule a face-to-face
When I had SEO questions to help my own website and growth, I did what one does and tried to do it myself. But as I went in-depth into the research, all I was getting was incomplete videos more focused on fear-mongering and click-baiting.
My patience gave out on day 3 of watching YouTube videos trying to find the answer to ONE QUESTION.
So I said fuck it, I enrolled in a course (Duo Collective’s SEO Group Coaching) the BEST decision, and realized Elle Woods was right when she said, “What, like it’s hard?”.
Because I know how it feels.
- To feel overwhelmed with SEO
- To know SEO is important but you can’t figure out where to start
- To feel like your competitors are flying past you.
Let me save you from having 15 SEO tabs open and trying to do it yourself.
You deserve to work with a partner who has your unique needs in mind. You deserve to work with a partner.
(it’s me, I’m the partner)
A thank you to the SEO bros
Did we just become friends?
Yes, of course, we’re going to talk about it. Generative AI.
What do I think about it? For starters I wrote a blog about how I don’t think AI will be taking my job.
There’s enough shitty copy out there, AI is going to shovel out even more.
Your copy deserves more.
- Because we’re not talking about an email to a coworker.
- We’re talking about the words that will find your ideal audience and encourage them to buy.
- The words that will make them think you’ve looked inside their very own thoughts.
- The words that create followers and inspire loyalty.
- The content that they want to read when they have access to everything in the world.
When you and I work together you’re getting a partner — an expert.
A sustainability enthusiast, SEO strategist, sturdy Midwesterner, skilled storyteller, and a marketer able to take your needs and goals and turn them into rich words that bet people to buy, click, or subscribe.
Let’s save the internet from more mediocre copy
Wanna talk about it?
Today, there are a plethora of sustainable and Earth-friendly companies, but the greenwashing is everywhere.
There are so many people waiting to fall in love with your brand. They just don’t know it because they can’t find you.
That’s why I do what I do.
If I can do one thing in the name of climate change, it’s to uplift brands and people like you.
Let’s face it, you can’t afford to bring someone on who doesn’t care.
- Someone who brings all the pessimism
- Someone who can't balance the eco-anxiety
- Someone who can’t see a small win for what it is
- Someone without a sense of humor
Your audience looks up to you, relies on you, but most importantly, they trust you. Let’s build on hat solid foundation. You and me, let’s build something beautiful.
Why (and what) is sustainable copy & SEO?
Schedule A Face-to-Face
When I had SEO questions to help my own website and growth, I did what one does and tried to do it myself. But as I went in-depth into the research, all I was getting was incomplete videos more focused on fear-mongering and click-baiting.
My patience gave out on day 3 of watching YouTube videos trying to find the answer to ONE QUESTION.
So I said fuck it, I enrolled in a course — Duo Collective’s SEO Group Coaching — the BEST decision, and realized Elle Woods was right when she said, “What, like it’s hard?”.
Because I know how it feels.
- To feel overwhelmed with SEO
- To know SEO is important but you can’t figure out where to start
- To feel like your competitors are flying past you and leaving you in the
dirtslush
So now I’m on a mission to save you from having 15 SEO tabs open and trying to do it yourself. You deserve to work with a partner who has your unique needs in mind. You deserve to work with a partner.
(it’s me, I’m the partner)
A Thank You To The SEO Bros
Did We Just Become Friends?
What do I think about it? For starters I wrote a blot about how I don’t think AI will be taking my job.
There’s enough shitty copy out there, AI is going to shovel out even more.
Lots of people are mediocre writers. When mediocrity goes into ChatGPT or Bard or Open AI or Copy.AI mediocrity comes out. TBH for the average person’s daily writing needs, that’s fine!
But your copy deserves more.
Because we’re not talking about an email to a coworker.
- We’re talking about the words that will find your ideal audience and encourage them to buy.
- The words that will make them think you’ve looked inside their very own thoughts.
- The words that create followers and inspire loyalty.
- The content that they want to read when they have access to everything in the world.
When you and I work together you’re getting a partner — an expert. A sustainability enthusiast, SEO strategist, sturdy Chicagoan, skilled storyteller, and a marketer able to take your needs and goals and turn them into rich words that bet people to buy, click, or subscribe.
Let’s Save The Internet From More Mediocre Copy
Wanna talk about it?
You might be interested in
What Does A Sustainability Copywriter Do
(A Blog)
Does Your Business Really Need SEO?
(A Blog)
Services
Other Projects I’ve Worked On (portfolio)
((in progress))
You might be interested in
What Does A Sustainability Copywriter Do
(A Blog)
Does Your Business Really Need SEO?
(A Blog)
Services
Other Projects I’ve Worked On (portfolio)
((in progress))
– Paulina, Founder, ( r e ) ˣ
KIND WORDS
Not enough stars to give Copy by LP. Our company has benefited tremendously from her thoughtful words and her knowledge about sustainability. Before Copy by LP it was VERY difficult to find someone who understood the sustainability sector and after every call, it was like, "Nope. They don't get it." With Copy by LP we have found the writing partner that we need and enjoy "geeking out" with. If you are on the fence on whether you need Copy by LP---hands down, DO IT.
– Sarah, CEO & Co-Founder ZeroWasteStore
KIND WORDS
We've worked with Lauren for over a year now and are very happy with the content she provides us. Her voice is fun, heartfelt, and lighthearted, while tugging our readers heart strings. She has helped us portray our message to help consumers kick plastic while being informative and educational! Lauren is a hard worker, has always provided us with the content in a timely manner, and she is dedicated. We are extremely happy with her work.
– JJ, Co-Founder, Web Guru, & Business Logistics ZeroWasteStore
KIND WORDS
Lauren has been a great addition to our team and compliments our brand very well with her creative copywriting style. She is always on time with meetings and deadlines. She brings new ideas not only to her own assignments but to help us build a better brand and customer experience across all areas of our business. A strong copywriter is key to any successful online business and Lauren provides that at a higher level than most. We are so lucky we found her!
– Kristi P. Owner Pheels Good Butters
KIND WORDS
This was my first experience working with a copywriter and it has been so amazing. From the very beginning, Lauren was extremely professional during our consultation and she made it very easy to understand what her services were and how they would apply to my business. Once we got the ball rolling, she met all deadlines with ease and was very receptive to implementing my feedback when appropriate. Her creativity and ability to capture the voice of the brand really made me feel like I made the right choice. Lauren gets a ten out of ten in my book and I look forward to working with her again.
– Dan B. SEO Specialist & Copywriter
KIND WORDS
I've worked with Lauren in a variety of settings. I've worked with a lot of marketers, but there are none I could recommend as highly as Lauren. Lauren cares about every client like a personal friend. If you need a marketer to help define your brand and reach more quality customers, she’s your go-to!
– Lydia C. Lydia Elise Creative
KIND WORDS
I’ve worked with Lauren for quite some time now, she is truly a delight to work with and her writing is excellent! Copy by LP has far exceeded my expectations. Lauren is professional, timely, and brings fresh ideas to the table. I can’t recommend her enough!
Not enough stars to give Copy by LP. Our company has benefited tremendously from her thoughtful words and her knowledge about sustainability. Before Copy by LP it was VERY difficult to find someone who understood the sustainability sector and after every call, it was like, "Nope. They don't get it." With Copy by LP we have found the writing partner that we need and enjoy "geeking out" with. If you are on the fence on whether you need Copy by LP---hands down, DO IT.
– Paulina, Founder, ( r e ) ˣ
KIND WORDS
We've worked with Lauren for over a year now and are very happy with the content she provides us. Her voice is fun, heartfelt, and lighthearted, while tugging our readers heart strings. She has helped us portray our message to help consumers kick plastic while being informative and educational! Lauren is a hard worker, has always provided us with the content in a timely manner, and she is dedicated. We are extremely happy with her work.
– Sarah, CEO & Co-Founder ZeroWasteStore
KIND WORDS
Lauren has been a great addition to our team and compliments our brand very well with her creative copywriting style. She is always on time with meetings and deadlines. She brings new ideas not only to her own assignments but to help us build a better brand and customer experience across all areas of our business. A strong copywriter is key to any successful online business and Lauren provides that at a higher level than most. We are so lucky we found her!
– JJ, Co-Founder, Web Guru, & Business Logistics ZeroWasteStore
KIND WORDS
This was my first experience working with a copywriter and it has been so amazing. From the very beginning, Lauren was extremely professional during our consultation and she made it very easy to understand what her services were and how they would apply to my business. Once we got the ball rolling, she met all deadlines with ease and was very receptive to implementing my feedback when appropriate. Her creativity and ability to capture the voice of the brand really made me feel like I made the right choice. Lauren gets a ten out of ten in my book and I look forward to working with her again.
– Kristi P. Owner Pheels Good Butters
KIND WORDS
I've worked with Lauren in a variety of settings. I've worked with a lot of marketers, but there are none I could recommend as highly as Lauren. Lauren cares about every client like a personal friend. If you need a marketer to help define your brand and reach more quality customers, she’s your go-to!
– Dan B. SEO Specialist & Copywriter
KIND WORDS
I’ve worked with Lauren for quite some time now, she is truly a delight to work with and her writing is excellent! Copy by LP has far exceeded my expectations. Lauren is professional, timely, and brings fresh ideas to the table. I can’t recommend her enough!
– Lydia C. Lydia Elise Creative
KIND WORDS
